Creating a brand identity for a singular law firm.
Indisputably one of the world’s top law firms, the Skadden name represents a reputation for brilliant legal guidance. Skadden also expresses extraordinary human qualities such as energy, determination, and imagination. However, a brand audit we conducted showed these values to be largely unexpressed in the firm’s marketing materials. We also noticed varying name and nomenclature conventions, and there was little evidence of a brand management system. These findings afforded O+CO the opportunity to create a bold visual identity design that features the Skadden name and a sophisticated typographic system that was implemented across the firm’s marketing materials. The Skadden identity captures its hard won distinction as a leader among law firms.