OC Transpo carries the residents of Ottawa around the city’s dispersed neighborhoods, mostly by way of an extensive bus rapid transit system. While it has performed admirably for decades, changing economic, operational, and customer service requirements have begun to stress the OC Transpo network. City planners responded with a series of ambitious upgrades, including the installation of a completely new light rail system, several multi-modal stations, and digital fare and mobile information systems. O+CO was commissioned to investigate how all of these improvements could be integrated into a cohesive OC Transpo brand experience for customers. We worked extensively with municipal and operations leaders to investigate opportunities for service and brand enhancements that promote ease of use through the entire transit experience.
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