Mercedes Castillo

A fashion brand born of personal expression to inspire personal expression.

Mercedes Castillo is a lifestyle fashion brand featuring womens’ shoe, bag, and jewelry collections. Working with Camuto Group, the venture’s business partner, O+CO was asked to create a comprehensive platform to position Mercedes Castillo as a global brand in the accessible luxury segment. We established a creativity-driven platform that celebrates Mercedes Castillo’s vision — be your own muse. This central idea is boldly expressed through a distinctive, modern identity, and products that feature exaggerated proportions, bold color, and skillfully crafted ornamentation. Upon launch, the brand has received glowing coverage from the press, strong demand from exclusive retailers, and rave reviews from discerning women around the world.

Program Deliverables

Impact

“And when it comes to attitude, it's all about embracing self-expression; for Castillo, footwear is an extension of herself and she wants to engage and inspire her customer to be a dialed up version of themselves.”

“Last summer, her namesake line debuted, and with her latest collection, Utopia—conceived for an imaginary home filled with modern art and tropical fauna—her talent is on full display.”

“The sweet spot is that Castillo’s shoes are inspirational but practical, as well. That’s played a big part in her swift success; her debut collection is stocked at Net-a-Porter, Bergdorf Goodman, Nordstom, Saks Fifth Avenue, and Lane Crawford, plus several other retailers... Consider this your first glimpse of the next big lifestyle brand—Castillo was behind Burch’s show launch, after all. She’s no rookie, and she has the 360-degree vision to prove it.”