Mercedes Castillo
A fashion brand born of personal expression to inspire personal expression.
Mercedes Castillo is a lifestyle fashion brand featuring womens’ shoe, bag, and jewelry collections. Working with Camuto Group, the venture’s business partner, O+CO was asked to create a comprehensive platform to position Mercedes Castillo as a global brand in the accessible luxury segment. We established a creativity-driven platform that celebrates Mercedes Castillo’s vision — be your own muse. This central idea is boldly expressed through a distinctive, modern identity, and products that feature exaggerated proportions, bold color, and skillfully crafted ornamentation. Upon launch, the brand has received glowing coverage from the press, strong demand from exclusive retailers, and rave reviews from discerning women around the world.