With the Revere brand, the challenge O+CO faced was to update the image of one of the oldest and most recognized brands in American cookware. Revitalization would have to maintain brand recognition, a heritage of quality, and a valuable price-point positioning. The outcome is a confident, contemporary identity design, and a clearly structured packaging system that conveys an extensive product range. The Revere brand continues to serve tasteful and timeless cookware to a new generation of cooks.
“While the Revere brand is well-recognized and highly valued, it needed to be made more relevant to a new generation of cooks. O+CO redesigned the Revere logotype and symbol, making it more up-to-date without losing recognition and familiarity. We've successfully translated the new identity into product packaging and sales materials. Retailers have responded with additional shelf space for Revere in cookware and other categories.”
“O+CO helped us uncover the marketing potential we had in developing our own line of Revere Cutlery while creating a consistent Revere brand presence across categories. That consistency helped us gain new distribution with key trade customers. I believe our customers saw the value of a consistent well-executed brand.”
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