Brands can convey clarity, stimulate efficiency and engagement, and exchange value — almost like a form of currency. Brands can inspire personal preferences and guide complex business decisions. Correspondingly, these choices shape to the organizations that own and manage them. We see this reciprocity as vital part of innovation and growth, and the reason why brands have the potential to connect and change economies, societies, organizations, and cultures.
O+CO works with leaders from diverse organizations, from businesses and philanthropies to community groups and startups. Clients have engaged us as a partner to provide an objective, independent point-of-view, and to share a unique strategic and creative perspective that has been accumulated from uncommon experiences. They have valued our passion and understood that we take on projects where we can help them realize benefits that surpass ordinary expectation.
Our formation dates to 1996, when Brent Oppenheimer and a band of strategists and designers came together to set up a New York office for IDEO, a renowned product development and innovation company. In 1999, the firm was formally established under the OH&CO—an independent, privately held entity — maintaining its core team and its unique fusion of strategic and creative expertise. The O+CO name was adopted in 2009 to better express our business approach and accomplishments.
The intricate demands of brand development work require a unique combination of broad thinking and highly specialized technical skill — capabilities that are difficult to find in a single firm. Our experience with large, multifaceted brand development programs demonstrates the performance and innovation advantages that come from an ensemble of dedicated specialists with a specific project focus. Our core team is regularly augmented by a variety of experts from business, creative, and executional fields. For us, networking and collaboration is second nature and a vital part of how we solve complex challenges with our clients.
Brent Oppenheimer has worked in advertising, design, and innovation businesses with a wide range of client organizations across markets and industries worldwide. He has helped to create and manage several market-defining programs for brands with Nestlé, Heineken, Shell, State Street, the Olympics, and Skadden. Brent has been recognized as an award-winning designer and strategist and has held several advisory positions with industry organizations. He has delivered talks at the Harvard University Graduate School of Design, the Design Management Institute, the Columbia Business School, and Art Center (Europe). Brent enjoys a direct and active role in each project that O+CO undertakes with its clients.
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