O+CO was retained to provide strategic and creative counsel as Così prepared its initial public offering as a national restaurant and coffee bar franchise. We conducted extensive customer research to gain deeper insight into people’s attitudes about new convenience dining concepts. These studies informed how Così could integrate a diverse offering that caters to different periods in the day, from breakfast through dinner. Our work informed store design concepts that make for a convenient dining experience at any time of the day.
“The O+CO approach to strategic problems is tailored to client needs and style. For us, they adapted well to our unique needs coming out of a merger between two very young, energetic companies.”
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