Clear Channel

Reaching the world through live entertainment.

When Clear Channel acquired SFX Entertainment—the world’s largest live entertainment company—it incorporated assets including venues, talent management, promoters, and marketing businesses. Having created the original SFX brand, O+CO developed a coherent offering structure and proposition that allowed sponsors to reach audiences around the world at music, family, motorsport, and theatrical entertainment events.

Program Deliverables

Impact

“Having built a global brand that is synonymous with live entertainment, we possess a unique, business-building asset for the future and we intend to enhance it continuously.”