When Clear Channel acquired SFX Entertainment—the world’s largest live entertainment company—it incorporated assets including venues, talent management, promoters, and marketing businesses. Having created the original SFX brand, O+CO developed a coherent offering structure and proposition that allowed sponsors to reach audiences around the world at music, family, motorsport, and theatrical entertainment events.
“Having built a global brand that is synonymous with live entertainment, we possess a unique, business-building asset for the future and we intend to enhance it continuously.”
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