O+CO created Blink 102.7 for CBS. The radio division was investigating opportunities to attract a new generation of listeners and marketers to its station portfolio. The concept behind Blink is an audio survival guide to New York City. A colorful new station that puts listeners at the very center of what’s going on, with minute-by-minute updates on city life, celebrity moves, styles and vibes. The Blink brand identity uses the idea of sight and speed to express the immediacy of the vibrant sounds of New York City.
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