AIGA is the preeminent professional association representing the interests of American designers. The organization engaged O+CO to help reposition it from being “graphic design centric” to a group that supports a broader range of creative specializations, including strategic and management disciplines. With its new strategy, AIGA inspires and informs a broader constituency of designers, as well as students and business professionals, about the value and growing relevance of design in business, culture, and society.
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